Hammer embodies the frontier of an evolution in craft beer sales: the new mindset that is emerging as a response to the standardization of taste and an expression of the desire for authenticity. Unique beer styles within their genre, product characterization with great attention to detail , but above all from a completely modern perspective. Hammer aims to present the natural evolution of handcrafted artistry. detail, but above all from a completely modern perspective. Hammer aims to present the natural evolution of handcrafted artistry.