How the Craft Beer Advent Calendar Differs from Industrial Ones
Every year, starting in September, supermarkets fill up with beer-themed advent calendars. Colorful packaging, aggressive pricing, familiar names. At first glance, they all seem the same. But opening the first door on December 1 tells a very different story depending on what you chose.
The Problem with Industrial “Beer” Calendars
Most beer advent calendars on the market contain 33 cl cans from brands owned by major industrial groups — often the same labels you find at the supermarket all year round, repackaged in festive formats. No care in the selection of styles, no sensory progression, no real discovery.
That is not necessarily a flaw — but it is useful to know before choosing.
What “Carefully Curated Selection” Means in a Craft Calendar
In the 2026 Maltese Advent Calendar, every beer is chosen according to a precise criterion:
- Variety of styles — no repeats. Lager, IPA, Pale Ale, Stout, Porter, Saison, Belgian Ale, seasonal beers: a different style every day, creating a genuine sensory journey through the world of craft beer.
- Independent breweries — Italian and international, selected for their quality and consistent production. No major industrial groups.
- Thoughtful progression — the sequence of beers is not random. It starts with lighter profiles and builds toward more complex styles, guiding the palate throughout the month.
- Beers outside the regular catalog — some beers included in the calendar are not available in our regular shop. They are special selections created exclusively for this product.
Why This Really Matters
A craft beer advent calendar is not just a gift. It is a tasting experience spread over 24 days — a way to explore unfamiliar styles, discover new breweries, and understand what distinguishes an IPA from a Pale Ale, or a Stout from a Porter.
For those who are already passionate, it is an opportunity to step outside their comfort zone. For those discovering craft beer for the first time, it is the most enjoyable way to learn.
The 2026 Maltese Advent Calendar: Pre-Orders Open, 300 Units Available
Production is limited to just 300 units. Those who pre-order now — after returning from their August holidays — still have the chance to secure the calendar with the 18% discount reserved for pre-orders, valid until November 4, 2026. Anyone who waits until October or November runs a real risk of missing out.
Deliveries begin in mid-November 2026. Reserve yours in two minutes.
→ Reserve the 2026 Advent Calendar
Read also: Why We Are Selling the Advent Calendar in July (with 38°C Outside)
