A few weeks ago, AssoBirra released an interesting press release highlighting the growing popularity of low or no-alcohol beers.
According to the survey conducted by BVA Doxa, these beers are known by 80% of beer enthusiasts and consumed by 67% of them, with one-third frequently choosing them instead of traditional beers.
The younger generations, particularly Gen Z and Millennials, show a strong preference for these drinks, appreciating their flavor while also avoiding the typical side effects of alcohol.
In summary, these are the key points highlighted by AssoBirra.
The growing interest in this type of beer - The popularity of low/no-alcohol beers is increasing, especially among young people. Gen Z and Millennials are the main consumers, with 69% of Gen X regularly consuming them. The most appreciated aspect is the ability to enjoy beer without the effects of alcohol, followed by the taste similar to alcoholic beer and the lightness of the drink.
The drivers of choice - The main reasons driving consumers to choose low/no-alcohol beers are healthiness (29%), taste (27%), and lower calorie content (24%). Additionally, these beers are preferred in situations where avoiding alcohol is important, such as when driving.
The evolution of consumption - The report highlights a growing interest in health and wellness, with Gen Z standing out for following controlled dietary regimes. This reflects a change in consumption habits, with a greater focus on healthy and balanced lifestyles.
Industry innovation - Producers are investing in innovative techniques to improve the flavor profile of low/no-alcohol beers. The use of ingredients such as hops, spices, and aromatic herbs aims to intensify the taste, making these beers increasingly similar to their traditional alcoholic counterparts.
In conclusion, what the Beer Information Center (CIB) of AssoBirra highlights is a significant evolution in beer consumption in Italy, with a growing preference for low or no-alcohol beers.
This trend reflects broader changes in consumer habits and values, increasingly oriented towards healthy and conscious lifestyles.
For more details and to read the full report, here is the link to consult.
