Craft Beer in GDO

Craft beers and fermented beverages are increasingly capturing the attention of the general public, who are constantly seeking quality products and new experiences to taste and simply share with friends. To meet this growing demand, the GDO must equip itself with a carefully curated selection of craft beers and fermented products from around the world: from the great European classics to the latest American innovations, including Italian productions leading the exploration of unknown flavors. A dedicated craft beer section can thus become a true point of reference for those who want to discover and for others who love craft beer.

Iper, La Grande, and Paltese: a new frontier for craft beer in the GDO

The revolution starts from Portello and Arese

Starting today, not only can you shop at Iper in Portello and Arese, but there is also a new corner that deserves your full attention: the co-branded user + Maltese shelf, a pilot project bringing the best of craft beer directly to the aisles of large-scale retail.

This collaboration stems from a simple yet ambitious idea: to bring the craft brewing culture closer to a wider audience without compromising its values. Tradition? A new growth opportunity for craft breweries: presence in the GDO, if well designed, can become a strategic channel for visibility and distribution without compromising the artisanal identity.

Our space will continuously change (and tell) stories of craft beer: the selections rotate, alternate, and showcase seasonality, territories, and different styles. It is not a static space but a small stage where craft beer takes center stage, one bottle at a time.

Stop by Portello or Arese, take a look at the new corner, and let your curiosity be sparked. Because craft beer is not just a matter of taste, but also of curiosity, exploration, and appreciation.

And together with Iper, we want to make this possible for more and more people.