Conscious beer: craft beer, the quality choice
The recent segment from the show Report, aired on Rai3 last June 8, shone a spotlight on the world of industrial beer, revealing some production and commercial dynamics that many consumers are unaware of. From the topic of packaging best suited for taste standardization, to the market concentration in the hands of a few multinationals, the segment raised important questions. And it gave us further confirmation: today more than ever, a credible, transparent, and accessible alternative is needed.
We at Maltese have always believed in this alternative. It is craft beer, the real thing. Produced with quality ingredients, in small batches, by independent breweries that take care of every detail: the careful selection of malt and hops, experimentation with styles, respect for fermentation times, the choice of innovative materials and designs as “containers.”
Better glass or can? And does the CO₂ content harm you?
One of the key points addressed by Report concerns the container material. Contrary to popular belief, the can is not an enemy of beer; on the contrary, it protects better from light and oxygen, two factors that accelerate product aging. For this reason, many new-generation craft breweries are rediscovering and adopting it, often with solutions that have a strong impact also from a design perspective.
Another topic is carbonation: excess carbon dioxide in some industrial beers can make drinking less pleasant and even cause stomach discomfort. Craft beer, instead, aims for balance: each style has its ideal level of carbonation, designed to enhance aromas and flavors without negatively affecting digestion.
More information, more choice: why Maltese was born
What stands out in the Report segment is that many consumers would be ready to choose craft beer but don’t know where to find it. This is exactly where Maltese was born: an e-commerce entirely dedicated to Italian craft beer, carefully selected and transparently presented. We don’t just sell beer: we tell the stories of breweries, territories, and people. And we help those who want to drink better do so simply, informed, and consciously, focusing on quality and health.
Precisely with the aim of educating about craft beer, we have recently also entered the large-scale retail sector (GDO), specifically to give consumers a physical and familiar place to buy quality craft beers.
Massimiliano Gusmeo, Co-Founder of Maltese. “This is the time to build culture around craft beer. It’s not enough to say it’s good: you have to tell who makes it, how it’s produced, why it costs a bit more. Our daily commitment is to create a bridge between those who produce value and those who want to drink it consciously,” echoes Lorenzo Cabras, Co-Founder of Maltese.
A trend that is already change: quality and low alcohol
The growth of the craft sector and the return to healthy drinking — understood as drinking less and drinking better — are clear signs of a new awareness: people want to know what they drink. They want quality, traceability, authenticity.
That’s why we continue to do what we do every day: give value to a beer that respects both those who drink it and those who produce it. And give those who seek it a place to find it.
