Cider and kombucha are two beverages that we at Maltese really love. So not just craft beer, but also other refreshing products, always based on fermentation but made from different base ingredients.
But how is the spread of cider and kombucha growing?
Kombucha: market growth and popularity
Originally established in the United States, kombucha is gaining increasing popularity in Europe and Italy, where it is welcomed with growing interest by wellness-conscious consumers. The kombucha market is rapidly expanding, with its value expected to reach 5.5 billion dollars by 2025, up from just 30 million in 2007.
Perceived benefits of kombucha
Appreciated for its alleged health benefits – including improved digestion, metabolic support, and detoxifying properties – kombucha has become a symbol of natural wellness. Regarding consumption methods, it is advisable to start with small amounts, gradually increasing based on individual tolerance.
Alcohol content of kombucha
Although generally low in alcohol content (below 0.5%), when concentrations exceed 1.2%, kombucha falls into the category of alcoholic beverages and must be registered as such.
Cider, a cultural revival
Cider is experiencing a new wave of popularity in various parts of the world, including North America, Australia, and Asia. Its success is also linked to the rediscovery of local traditions and the variety of available styles.
Cider production
Made from the fermentation of apple juice, cider comes in a wide range of flavors, alcohol levels, and production techniques, which vary depending on origin and artisanal tradition.
Global cider consumption
Cider is consumed worldwide, often linked to local customs and rituals, with increasing attention from producers and consumers to quality and territorial identity.
So, sBoth kombucha and cider represent two rapidly growing trends: the first stands out as a modern health drink, the second as a renewed expression of an ancient alcoholic tradition. Both are conquering new markets and consumers thanks to their authenticity and versatility... try them by ordering from us, on Maltese!
