Motörhead Road Crew Beer: when rock meets craft beer
The bond between music and beer has always been strong, but in recent years an increasing number of bands have chosen to turn their identity into dedicated brewing products for their fans. One of the latest initiatives comes from Motörhead, the legendary British band and symbol of hard rock and heavy metal, which has launched Road Crew Beer: a new line of collectible beers inspired by its musical history.
Road Crew Beer is born
The collection takes its name from Road Crew, one of the band’s best-known songs, written by Lemmy Kilmister as a tribute to the technicians and collaborators who accompanied the group on tour. The beers come in collectible cans decorated with the covers of Motörhead’s most iconic albums: the first editions are dedicated to Ace of Spades and The World Is Yours, with new releases already planned periodically.
Two styles to suit every taste
Road Crew Beer is available in two interpretations:
- English Style Amber Ale — malty and smooth, ideal for those who enjoy full-bodied and enveloping beers
- Czech Style Pilsner — fresh, balanced, and easy-drinking, perfect for those who prefer a lighter style
The goal is not only to create a collectible item, but also a quality brewing product designed to be truly enjoyed.
When merchandise becomes an experience
In recent years, beer has become one of the most effective ways for artists and bands to strengthen their relationship with their audience. It is no longer just about T-shirts, posters, or vinyl records: a dedicated beer allows fans to enjoy a different experience, combining the pleasure of tasting with the emotional value of a musical brand.
In Motörhead’s case, every can was designed as a true collectible, capable of telling the band’s story through the artwork of its most celebrated albums.
Beer and rock: a partnership that keeps growing
Motörhead’s initiative is not an isolated one. In recent years, numerous international artists have collaborated with breweries to create dedicated labels, bringing the world of music closer to that of craft beer. For brewers, these collaborations represent an important visibility opportunity; for bands, they offer an original way to keep their relationship with fans alive even outside concerts.
A toast to Lemmy’s legacy
Road Crew Beer is also a tribute to Lemmy Kilmister, founder and soul of Motörhead, who passed away in 2015 but is still considered one of the absolute icons of global rock. Through this collection, the band continues to celebrate its musical heritage with a language that brings together passion, conviviality, and brewing culture.
Do you love craft beer? Discover our IPAs
If the story of Road Crew Beer has made you want to open something special, our store offers some of the craft beers most appreciated by our customers:
- 🍺 Pacific Cold IPA – Impavida — our best-selling IPA: hoppy, fresh, and full of character
- 🍺 Vivienne – Impavida Craft Beer — balanced and easy-drinking, perfect for those discovering the world of craft beer
- 🍺 Tentacool IPA – Craft Beer — for more demanding palates, with an intense and lingering aromatic profile
👉 Explore our full selection of craft beers and find the one that’s right for you.
