Renazzenfest: the Italian soul behind the Oktoberfest Maerzen tradition
The Maerzen style is synonymous with Bavarian cheer — but here’s a fact worth celebrating: the oldest brewery in Munich was founded by Italian monks. Renazzenfest by Birrificio BiRen honors that shared heritage with a full-bodied amber-golden lager: warm honey notes, a subtle ripe-fig fruitiness, and a soft noble bitterness. The perfect Maerzen for your Oktoberfest table, available online at Maltese with fast delivery across Italy.
🛒 Order Renazzenfest on Maltese
What is a Maerzen (Märzen)?
Maerzen is the traditional Oktoberfest beer style — lagered, malt-forward, with a richer body and deeper color than a Helles. Expect golden-amber color, notes of honey, caramel and dried fruit, and a rounded soft bitterness that makes it incredibly drinkable over a long evening.
Oktoberfest: history and traditions
- Origin: the first Oktoberfest was held in 1810 to celebrate the marriage of Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen at the Theresienwiese in Munich
- Timing: starts in late September, runs into the first weekend of October
- Ceremony: the mayor of Munich taps the first keg — "O’zapft is!"
- Dress: lederhosen for men, dirndls for women
- Spirit: long communal tables, brass bands, shared toasts — conviviality at its best
How to celebrate Oktoberfest at home
- Set up communal-style seating with a brass band playlist
- Serve generous portions of Bavarian food: pretzels, sausages, roast meats
- Pour Renazzenfest in a proper Willi Becher or Masskrug — explore our glassware selection
Food pairings
- Roast pork or pork knuckle: the malt body stands up to rich meat
- Smoked sausages and sauerkraut: classic, salty, and satisfying
- Mature cheeses and honey-drizzled bread: echoes the beer’s honeyed notes and subtle fruit
- Artisan snacks from Maltese for a premium aperitivo
